The last recycling oracle metrics May 2018

To date, the service is available in Italy and in Swiss for more than 6M potential users.

Subscribing Local Authorities are generally using the app as an Information System to support collaboration, communication and community engagement.

The main goals are: break down users’ barriers to recycling; support and supplement users’ decision-making on how dispose of products; think of waste as a resource.

  • Online: 4 years
  • Database: 1,5M barcodes/products
  • App queries: 10M
  • Downloads: more than 1M (out of 5M potential users)
  • Popularity: 90% of the families living in the municipalities that subscribed for the service are using the app
  • App retention rate: 64%
  • App rating on Google Play: 4.8

Read more on WayToEco describes tetrapack recycling

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